Freelance Senior Designer and Art Director, with over 15 years of industry experience. I am first and foremost a designer with a strong conceptual background. During my extensive career I have learnt the importance of great storytelling and have applied this to good effect during my career.

I’ve been lucky enough to work in a creative sector that allows me to inspire, educate and create emotional relationships between a brand and its audience.

B2B, B2C or creating a community, I’ve taken the opportunity to craft messaging through the power of digital story telling. Formulating strategic plans and intelligent solutions to deliver from concept to execution successful products, that have enhanced the clients brand profile and digital equity. The creative solutions that I have crafted range from small EDM campaigns to large ecommerce hubs, tailoring the brand communication to engage the target audience.

I enjoy finding elegant solutions to complex problems, developing the HOOK that has the potentially to immerses the audience with the brand key messaging.

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Brand Experience

3M, Airbus, Alfa Romeo, Alpari, Babybel, Bank of England, BP, DJ Hero 2, Eastman, GT Nexus, KFC, L’Oréal (L’Oréal Pro, Biotherm, Redken), Need for Speed, P&G (Max Factor, Olay, Pantene, Aussie, Herbal Essences, Silvikrin, Always, nice ‘n easy, Vicks, Head & Shoulders), Panasonic, Power Rangers, Reckitt Benckiser (Clearasil, Veet, Calgon, Finish, Vanish, Lysol, Nurofen, Cillit Bang, Strepsils), Ryvita, Sony Mobile, Visa, UNICEF

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Senior Designer / Art Director
Nov 2017 – Present

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Senior Designer / Art Director
Jun 2015 – Nov 2017

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Senior Designer
May 2013 – Apr 2015

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Digital Designer
May 2012 – May 2013

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Senior Designer
Apr 2010 – Sep 2011

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Web Designer
Sep 2005 – Mar 2010

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