I’m first and foremost a designer with a strong conceptual background. Over my career I’ve learned how powerful great storytelling can be when it’s applied to digital products, immersive experiences and brand campaigns – and I’ve been lucky enough to work in a space where I can inspire, educate and build emotional connections between a brand and its audience.

Whether it’s B2B, B2C or community-focused, I use digital storytelling to craft clear, memorable messaging and experiences. I enjoy unpacking complex problems, finding the hook, and shaping strategic, intelligent solutions from concept through to execution – from small digital activations to large ecommerce hubs and XR experiences. The goal is always the same: elegant solutions that immerse audiences in the brand’s key message and strengthen its digital presence.

3M, Airbus, Alfa Romeo, Alpari, Babybel, Bank of England, BP, DJ Hero 2, Eastman, GT Nexus, KFC, L’Oréal (L’Oréal Pro, Biotherm, Redken), Need for Speed, P&G (Max Factor, Olay, Pantene, Aussie, Herbal Essences, Silvikrin, Always, nice ‘n easy, Vicks, Head & Shoulders), Panasonic, Power Rangers, Reckitt Benckiser (Clearasil, Veet, Calgon, Finish, Vanish, Lysol, Nurofen, Cillit Bang, Strepsils), Ryvita, Sony Mobile, Visa, UNICEF, Meta (Horizon Worlds), Toyota, T-Mobile.