We recreated the challenge as an AR game so that fans at home, and in-stadium, could play along for their chance to win prizes. Challenging the user to compete against a virtual Dr Pepper opponent to throw as many footballs into the giant Dr Pepper cans as possible within 30 seconds. The fans found themselves immersed inside our AR Dr Pepper stadium, down close to the N Zone.
Surrounded by a cheering crowd, to their left hand side a bucket of footballs, in front of them a giant Dr Pepper can, the atmosphere is electric and the challenge could be life changing!
To reward contenders, the top scorers could enter into the Dr Pepper Tuition Sweepstake alongside redeeming a coupon on their next Dr Pepper Cream Soda.