With the summer and festival season fast approaching. Shoppers were invited to step inside the M&M’s interactive Music Lounge AR portal, a fully immersive, rich, interactive 3D space. Users were asked to explore the digital room, with the ability to freely move around and explore the space using simple on screen gestures. The Music Lounge is made up of five interactive areas.
Tasty Tracks – A unique M&Ms music mixer appears and levitates around the user, putting them at the heart of the music. Using simple controls Tasty Tracks empower users to create their own unique vibe and beat using six unique audio sound bites, each one reflecting aspects of the six different lentils personalities. Unique tracks created, can be downloaded and shared for others to enjoy.
Share Your Vibe – Using a simple series of visual prompts requiring the user to respond with their preference, the experience serves up their vibe (one of six M&M characters) allowing them to see their vibe being expressed around the face and head in the form of a series of AR M&M themed face filters. Users can record and share their vibe with others to see via SMS, email or upload to social media.