A modular mini-theatre with big impact, built to scale across different venues. The core kit is made from a small set of repeatable elements, a host and welcome desk for information, ticketing and control, a large attract screen with integrated storage and charging, a brand or lightbox wall for strong sightlines, and a line of standing VR bays with safety rails and tidy cabling.

The layout flexes from small to large footprints, from a compact cluster of bays with a host and screen through to a full “atrium” setup with extended brand wall and photo zone. Neutral V-Nova branding, fabric sleeves, magnetic skins and LED presets mean the entire theatre can be re-skinned quickly for new titles or partners without rebuilding the structure.

The host and welcome zone acts as a polished front-of-house that educates, sells and controls sessions. A sleek welcome desk is the first touchpoint for information, ticket sales and FAQs, with integrated payment ready for cards and bundles.

Behind it, a dual-purpose attract screen loops the trailer to catch attention from afar and doubles as a live board for upcoming time slots and availability, while the base unit hides storage and charging for spare headsets, batteries and wipes to keep operations tight and uncluttered. A side lightbox carries high-contrast key art that can be swapped for future campaigns, maintaining a premium, cinema-style feel, and print or digital takeaways at the desk connect the VR moment back to the wider conservation story once guests step away.

Each VR bay is a standing pod with a complete 360° safety rail and opening latch, designed to give guests confidence without feeling boxed in. The rail clearly defines the safe play space, offers light hand support and routes cables overhead so the floor stays completely clear, while a non-slip deck with subtle edge glow improves visibility in low light.

The integrated base houses the VR PC with lockable access and cooling, keeping tech secure and serviceable. The pod is inclusive by design and comfortably accommodates seated or wheelchair users without modification, so everyone receives the same content and field of view. From outside, it reads as an open, cinematic unit; from inside, it feels safe, controlled and easy for staff to manage.

The theatre blends cinematic polish with practical durability. Matte metal details, satin surfaces and brushed accents create a film-grade feel, while dark, scuff-resistant panels and wipe-clean textures stand up to heavy daily use. LED trims provide a soft halo that reads from across the venue and can be tuned per title, from cool conservation tones to punchier genre colours. Neutral shells and removable panels allow for fast rebranding, so artwork, sleeves and lightbox graphics can shift from Sharkarma to future IP without touching the core structure. Every surface is chosen to hide wear, resist fingerprints and make nightly reset and maintenance as painless as possible.

The theatre is built as a single kit that scales and travels well, blending cinematic polish with practical durability. Matte metal details, satin surfaces and brushed accents give it a film-grade feel, while dark, scuff-resistant panels and wipe-clean textures stand up to heavy footfall and fast turnarounds. Subtle LED trims create a soft halo that reads from across the venue and can be colour-tuned per title.

Underneath, everything is neutral and modular. Shells, sleeves and lightbox panels are designed to swap quickly, so artwork and branding can shift from Sharkarma to future IP without touching the underlying structure or hardware. Every surface is chosen to hide wear, resist fingerprints and make nightly reset painless, turning the mini-theatre into a re-skinable platform rather than a one-off build.

To support the personas, especially Reef Rangers and Creators we proposed a suite of low-footprint, high-impact attractions around the theatre.

3D Floor Decals – Step into the illusion
Lenticular-style floor graphics create the impression of a shark pool or chasm beneath visitors’ feet. Subtle camera markers ensure every shot nails the illusion, giving you a flat, zero-storage prop that drives instant selfies and social shares.

Shark Sculptures – A centrepiece worth sharing
From a breaching shark bursting through tiles to a giant jaw gate framing guests, large-scale sculptures provide an iconic focal point visible across the venue. They double as tactile photo props and informal seating, reinforcing the conservation theme without needing screens.

AR Shark – Bring the ocean to life
Marker-based AR lets guests see themselves alongside a life-size shark or colourful reef on their phones or venue displays. It’s a flexible overlay that runs with or without physical props, creating dynamic, video-ready moments with minimal footprint.

Lenticular Mural – Two stories in one wall
A lenticular mural shifts from shark silhouettes to vibrant reef scenes as guests move, turning a standard wall into a kinetic artwork. It encourages people to walk, explore angles and capture the transformation, while reinforcing the narrative of threatened oceans versus thriving ecosystems.